RTB House Japan 8 days ago Follow Nina Raffner Agentic Commerce: Why Do Shoppers Delegate Purchase Decis... Agentic commerce is reshaping the buying journey. For consumers, it means researching, comparing,... Read more
RTB House Japan 15 days ago Follow Nina Raffner What Does a Retargeting Company Actually Deliver? Measuri... Choosing a retargeting company is a major decision in digital advertising, yet many businesses st... Read more
RTB House Japan 22 days ago Follow Nina Raffner RTB House、日本オフィス開設8周年記念パーティーを開催。日本が主要市場へ成長、AIとLLMで進化するアドテ... 独自のディープラーニング技術を活用し、高精度なデジタル広告ソリューションを提供するRTB Houseは、日本オフィス開設8周年を記念したパーティーを開催した。同社キーパーソン3名による発表では、... Read more
RTB House Japan 29 days ago Follow Nina Raffner RTB House Japan、2026年度の「Top Agency Awards」を発表 (写真右から)株式会社サイバーエージェント ダイナミックディスプレイ局 長瀬彰吾局長、RTB House Japan 藤野健独自開発したディープラーニング(深層学習)AIアルゴリズムを活用し、ブ... Read more
RTB House Japan 7 months ago Follow Nina Raffner RTB House、セルフサービス型プラットフォーム「rtb.com」をローンチ 最先端のAIディープラーニングベース(深層学習)によるデジタルマーケティングテクノロジーを提供するRTB Houseは、このたびセルフサービス型の広告運用プラットフォーム「rtb.com」を正式... Read more
RTB House Japan 9 months ago Follow Nina Raffner RTB House has once more been recognized by the AppsFlyer ... We are proud to announce that RTB House has once more been recognized by the AppsFlyer Performanc... Read more
RTB House Japan about 1 year ago Follow Nina Raffner Contextual Targeting Was Broken: Generative AI Might Just... Content taken from an article sponsored by RTB House on TechChrunch. Digital advertising has alwa... Read more
RTB House Japan about 1 year ago Follow Nina Raffner Understanding User Intent: How AI Reads Context for Bette... When we began developing IntentGPT, our team was focused on solving a fundamental challenge in di... Read more
RTB House Japan about 1 year ago Follow Nina Raffner RTB House Case Study: Retargeting Campaign Overachieve Tr... Secret Escapes (travel company) uses retargeting to surpass key performance metricsAbout the clie... Read more
RTB House Japan about 1 year ago Follow Nina Raffner オプト、RTB House Japan主催「Top Agency Award」において3期連続「Silver」を受賞 Taken from Opt's official press release on their website:「新しい価値創造を通じて産業変革を起こし、社会課題を解決する。」をパーパスに掲げ... Read more
RTB House Japan over 1 year ago Follow Nina Raffner RTB House、Head of Account Managementに益田敦司が就任 益田は長年にわたりアドテクノロジー業界で経験を積んできました。日本マイクロソフト株式会社、 AOLプラットフォームズ・ジャパン株式会社、 グリー株式会社、 株式会社medibaなどにてオンライン... Read more
RTB House Japan over 1 year ago Follow Nina Raffner RTB House integrates Generative AI-powered technology acr... With IntentGPT, the company is the first DSP to introduce an LLM-based targeting solution.LONDON ... Read more
RTB House Japan over 1 year ago Follow Nina Raffner RTB House officially recognized as an AppsFlyer Premier ... We're proud to share that RTB House has been officially recognized as an AppsFlyer Premier Media ... Read more
RTB House Japan over 1 year ago Follow Nina Raffner Client Success story: Bergof Goodman - Iconic New York Re... About the clientBergdorf Goodman has been a New York landmark since 1901 and is synonymous with s... Read more
RTB House Japan over 1 year ago Follow Nina Raffner Client Success Story: Teufel - Black Friday Promos About the clientTeufel was founded in Berlin in 1979, spurred by the belief that good sound is ab... Read more