RTB House Japan 6 days ago Follow Nina Raffner Client Success Story: LEGO Builds Engagement and Emotiona... The global leader in creative play celebrates its 90th anniversary with ads from RTB House.About ... Read more
RTB House Japan 13 days ago Follow Nina Raffner RTB House、日本のヘッドオブセールスに藤野健が就任 最先端のAIディープラーニングベース(深層学習)によるデジタルマーケティングテクノロジーを提供するRTB House(本社:ポーランド・ワルシャワ、社長:ロバート・ディチコフスキー)は、日本市場... Read more
RTB House Japan 19 days ago Follow Nina Raffner US Federal Privacy Reform: Will 2025 Be The Year For Comp... In his latest article for AdExchanger, Charles Simon (VP, Private Advertising Standards) explores... Read more
RTB House Japan about 1 month ago Follow Nina Raffner Marketing Priorities for 2025 The personalization playbook is obsolete — it’s time to write a new one.Marketers have long relie... Read more
RTB House Japan about 1 month ago Follow Nina Raffner RTB House×JAL対談-非会員の新規獲得でリターゲティング広告の限界を乗り越える方法とは[インタビュー] サイト離脱ユーザーに対して表示されるリターゲティング広告は、顕在層に向けたアプローチ手法として有効な打ち手として長らく活用されてきた。一方で、もはや宣伝を必要としない固定顧客にまで広告を表示した... Read more
RTB House Japan about 2 months ago Follow Nina Raffner ディープラーニング活用でアプリ内キャンペーンを成功: 導 入 事 例 tikla gelsin クライアントについてTıkla Gelsinは、TFI TAB Food Investmentsが設立、運営するeコマースプラットフォームおよびモバイルデリバリーアプリケーションです。Tıkla... Read more
RTB House Japan 2 months ago Follow Nina Raffner 導 入 事 例 n e t s h o e s c a s e s t u d y Netshoesプロスペクティングソリューションでキャンペーンセッションを68%増加クライアントについてNetshoesは、スポーツ用品を専門とするブラジルのeコマースブランドで、2000年にサ... Read more
RTB House Japan 2 months ago Follow Nina Raffner Client Success Story: Renault raises visibility among new... About the clientThe Renault Group is a French multinational vehicle manufacturer established in 1... Read more
RTB House Japan 3 months ago Follow Nina Raffner Privacy and Personalization in Sports Marketing By Aleksandra Drozda, Head of Sales Development and Efficiency, RTB HouseData has become an integ... Read more
RTB House Japan 3 months ago Follow Nina Raffner Client success story:Results at Scale for Revolve (Fashio... REVOLVE adds RTB House to existing marketing stack then rapidly upscales partnership.About the cl... Read more
RTB House Japan 3 months ago Follow Nina Raffner Client success story: McDonald's Gets a Taste of Retarget... McDonald’s increases the appetite for its app in numerous countriesAbout the clientMcDonald’s is ... Read more
RTB House Japan 3 months ago Follow Nina Raffner Personalized Product Recommendations Without Cookies—Prod... In early 2020, Google first announced its intention to retire third-party cookies from Chrome. De... Read more
RTB House Japan 3 months ago Follow Nina Raffner Driving Sales: Unleashing the Power of Multi-Retargeting After your business has spent time and money on R&D, production, and getting your products into t... Read more
RTB House Japan 4 months ago Follow Nina Raffner 6 Programmatic Advertising Trends You Need To Know About What is programmatic advertising?Programmatic advertising refers to systems that automate the buy... Read more
RTB House Japan 4 months ago Follow Nina Raffner RTB House Recognized in the TOP 3 Appsflyer Remarketing I... We're excited to share that RTB House has been recognized as one of the Top 3 global remarketing ... Read more