RTB House Japan 14 days ago Follow Nina Raffner Personalized Product Recommendations Without Cookies—Prod... In early 2020, Google first announced its intention to retire third-party cookies from Chrome. De... Read more
RTB House Japan about 1 month ago Follow Nina Raffner What Is Targeted Advertising, and How Does It Work? It doesn’t matter how good your adverts are if you can’t find people who want to connect with you... Read more
RTB House Japan 4 months ago Follow Nina Raffner RTB House First Impressions on Google’s Informed Choice F... Google proposed that instead of deprecating third-party cookies for all users in Chrome, they wil... Read more
RTB House Japan 4 months ago Follow Nina Raffner GoogleがCookie廃止を撤回。Cookieレスなき時代」に広告業界関係者はどう向き合うのか？ Googleが米国時間の7月22日、ウェブブラウザChromeでのサードパーティCookie廃止を撤回すると発表し、日本国内でも大きな話題となっている。特に、デジタル広告の業界関係者のあいだでは... Read more
RTB House Japan 4 months ago Follow Nina Raffner RTB House、チャールズ・サイモンをプライバシー広告基準担当のヴァイスプレジデントに任命 最先端のAIディープラーニング（深層学習）によるデジタルマーケティングテクノロジーを提供するRTB House（本社：所在地-ポーランド・ワルシャワ、社長-ロバート・ディチコフスキー、日本支社：... Read more
RTB House Japan 5 months ago Follow Nina Raffner RTB House Enhances Privacy and Regulatory Engagement With... Charles Simon joins the independent global AdTech company as VP of Private Advertising Standards4... Read more
RTB House Japan 8 months ago Follow Nina Raffner We Are Testing The Privacy Sandbox – Here’s What We Learn... We are already two months into “Mode B” testing of the Privacy Sandbox, with 3rd party cookies bl... Read more
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