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I live for fun and creativity so it comes as no surprise that I am into Marketing and Public Relations. Here, I can exercise my creative thinking and have the power to influence others about the things I am passionate about! As cliché as it sounds, I strongly believe in following your passion because it will lead you to your purpose. I also believe in authenticity - be it staying true to myself, or selling an idea.
To live a life of purpose.
• Deputy Director, Marketing & Communications, SMU Broadcast & Entertainment (SMUBE), 2018 • Corporate Relations Executive, Freshmen Bash, 2018 • Public Relations Director, Voice Personality Hunt (VPH), 2018
▪ Assisted administrative support in Finance, Procurement, Estate Management and General Administration ▪ Prepared documents for internal auditing, managed records, and handled daily calls and parents’ enquiries
• English Teacher, Performer, Graphic Designer - Overseas Community Project to Vietnam • DBS Bank Prize, Best student in Services Marketing • President, TP-IPRS (Institute of Public Relations Singapore) Student Chapter
▪ Liaised closely with external stakeholders for collaborations, partnerships, and launch of HubTreats materials ▪ Competitor analysis of rewards app downloads for presentation to senior management
June, 2012: One-week internship/work attachment • Shadowed Retail Manager on daily management and operational duties
• Leadership Awards: Student Councillor, Chinese Orchestra Sectional Leader, Class Chairperson, 2011 – 2013 • Chinese Orchestra: School Colours Award (Team) Award, 2011 & 2013 • Certificate of Excellence for Outstanding Progress in English Language (Mid & End of Year Exam), 2012
Singapore Management University (SMU) / Business Management (Marketing)
As part of our Year 3 Integrated Marketing Communications (IMC) assignment, we undertook agency roles and consultations with tutors were treated as professional agency-client meetings. Our group set up an agency, Oneighty Co, with a web page that represents the branding of our company- including our purpose, strategic direction, past clients and works.
