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I live for fun and creativity so it comes as no surprise that I am into Marketing and Public Relations. Here, I can exercise my creative thinking and have the power to influence others about the things I am passionate about! As cliché as it sounds, I strongly believe in following your passion because it will lead you to your purpose. I also believe in authenticity - be it staying true to myself, or selling an idea.
To live a life of purpose.
• Deputy Director, Marketing & Communications, SMU Broadcast & Entertainment (SMUBE), 2018 • Corporate Relations Executive, Freshmen Bash, 2018 • Public Relations Director, Voice Personality Hunt (VPH), 2018
▪ Assisted administrative support in Finance, Procurement, Estate Management and General Administration ▪ Prepared documents for internal auditing, managed records, and handled daily calls and parents’ enquiries
• English Teacher, Performer, Graphic Designer - Overseas Community Project to Vietnam • DBS Bank Prize, Best student in Services Marketing • President, TP-IPRS (Institute of Public Relations Singapore) Student Chapter
▪ Liaised closely with external stakeholders for collaborations, partnerships, and launch of HubTreats materials ▪ Competitor analysis of rewards app downloads for presentation to senior management
June, 2012: One-week internship/work attachment • Shadowed Retail Manager on daily management and operational duties
• Leadership Awards: Student Councillor, Chinese Orchestra Sectional Leader, Class Chairperson, 2011 – 2013 • Chinese Orchestra: School Colours Award (Team) Award, 2011 & 2013 • Certificate of Excellence for Outstanding Progress in English Language (Mid & End of Year Exam), 2012
Singapore Management University (SMU) / Business Management (Marketing)
Responsible for promoting the StarHub's new rewards programme, HubTreats, and liaised closely with external stakeholders for collaborations, partnerships, and launch of HubTreats materials like the EDM and POS materials.
