The New Luncher / Account executive
Campaign building
One of my role as an account executive is to build campaigns for the parents to share our latest news, products and education-based newsletter. In addition, I also build campaigns (e.g. policy update and new product update) for ex-users to collect their feedback, maintain a good relationship even though they are not our user anymore and to re-onboard them to our service again. After sending the campaigns, I need to analyse the impact of it, for example, the rate of readers, openers, the survey result from the CRM tool and analyse through the email and phone for campaign-related inquiry.