Hermès 360 Marketing Campaign
The Hèrmés collaboration was a project between 4 students from Parsons School of Design and 4 MBA students from Columbia. Tasked with the design brief of reinvigorating the Hèrmés scarf to attract milennials, a 360° marketing campaign was presented to the CEO of Hèrmés America, VP of Digital Sales, and the VP of Development. The marketing strategy is a blend between physical instore changes and experiences backed by technology to attract not only milennials but existing customers. My role in this includes the overall concept, user journeys for digital products, and any renderings. The design solutions were based off of the customer journey map created. While Hèrmés displayed an interest in new technology, our solutions focused on using existing tech and designing interative solutions that would compliment the current experience. Our goal was to not transition the brand into a frashion tech company but to showcase the tradition of Hèrmés through technology.