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ZenithOptimedia / Media Planner
Value-driven and analytical digital marketing strategist based in Hong Kong, nurtured by the vibrant cosmopolis and inherited a hybrid of flexibility and detail-oriented working style. I am passionate with an enthusiastic approach to work with.
Having over several years of experience with clients from FMCG, Healthcare, and Electronics, I am skilled at facets of media usage, strategy construction, performance evaluation, and optimization. Am determined to relentlessly push through personal limits and explore organizational growth.
- Strategizing branding and sales campaigns incorporating digital and offline placements - Executing and monitoring cross-platform audience performance via DV360 and Google analytics
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