Angie Ma
ZenithOptimedia / Media PlannerHong Kong
Angie Ma
ZenithOptimedia / Media Planner
Value-driven and analytical digital marketing strategist based in Hong Kong, nurtured by the vibrant cosmopolis and inherited a hybrid of flexibility and detail-oriented working style. I am passionate with an enthusiastic approach to work with.
Ambition
In the future
Having over several years of experience with clients from FMCG, Healthcare, and Electronics, I am skilled at facets of media usage, strategy construction, performance evaluation, and optimization. Am determined to relentlessly push through personal limits and explore organizational growth.
ZenithOptimedia3 years
Media PlannerPresent
- Present
- Strategizing branding and sales campaigns incorporating digital and offline placements - Executing and monitoring cross-platform audience performance via DV360 and Google analytics
Wavemaker1 year
Media Executive
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- Managed multi-digital channels (FB, IG, LinkedIn, Programmatic, Affiliate) to target and channel audience down the funnel - Conducted regular performance reporting and optimisation based on KPIs, leads trend, Google analytics statistics
Cheil Worldwide3 months
Graduate Trainee
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- Executed SEM and S ocial (FB, IG) c ampaigns and provided weekly optimisation plan - Developed media recommendations with creative talents on POSM and branding event - Local clients: Link REIT, Cheung Kong Holdings, Uni-President Enterprises Corp
Hong Kong Baptist University5 years
Analytical and Testing Sciences (BSc)
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