■ Key Strengths - 4+ years experience in Online Marketing - Digital Ad Operation (Facebook / Yahoo/ Twitter / Google / Yahoo... etc) - New Business Development - Organizational Development
■ Career History I started my career in mixi, inc., a top mobile venture company listed on the Tokyo stock exchange, and have been in the company for more than 5 years. Throughout my career, I have built experience, and have effectively executed product marketing. Currently, I am responsible for new business and organizational development for a division of about 150 team members.
■ What I Can Contribute I am able to effectively contribute to business and product growth from a product marketing perspective. I can create innovative marketing strategies drawing from past experiences of running digital advertisements/campaigns, landing page optimization (LPO) and Customer Relationship Management (CRM). As a team player, I am able to work cross-functionally with different departments including but not limited to: engineering, customer support, product design, etc. and achieve targets within the allocated budget.
mixi, inc. XFLAG Studio, Digital Entertainment Division, Business Development Department
Mission #1：New Business Development Project Owner Details ■ Business Proposal - Business Goal Setting - Market Research - User Interview - Feasibility Study - External Developer Relationship Management
Mission #2：Organizational Development Specialist Details ■ Startup Culture Development - Business/Project Management - Resource Efficiency Planning - Organization Structure Planning/Design
mixi, inc. | Hunza, Ticket Camp Marketing Group Mission：Product Marketing Leader Service： Peer-to-peer ticket purchasing Details ■ New User Acquisition - Managing online campaign with budget of 2~3M USD / month - Campaign and Agency management - In-house advertising campaign design and setup - User Acquisition campaign designing and operation ■ User Activation - understanding status-quo with data - Electronic Direct Mailer (EDM) magazine and push notification campaign - Ticket purchasing campaign design and operation ■ Organizational Development - KPI management - Team management with "1on1"s
mixi, inc., Diverse Inc, Poiboy Marketing Team Mission：Product Marketing Team Leader Service：Online Matching App for people in their 20’s Details - Product Marketing Team Launch and Setup - Growth monitoring and reporting to PM - New User Acquisition - In-house online advertising - User Acquisition Design
mixi, inc. XFLAG Studio Product Marketing Mission：Offline Marketing Coordinator for Monster Strike Details - Negotiation with Publishers - Publishing original magazine - Negotiation for the alliance team
mixi, inc. Group Diverse Youbride Mission：Product Marketing / Product Manager Assistant Service：Matching Service for people in their 30’s and 40’s Detail - Digital Advertising operations - Proposals to improve core service based on data analysis