Marketing expert in fintech industry

Key Responsibilities: ・Take ownership of the go-to-market (GTM) plan: Lead product launches in Japan, from ideation to execution, ensuring all marketing and promotional materials are aligned with the company’s brand identity and resonate with the local audience. ・Collaborate with HQ creative team: Suggest and create briefs for promotional materials while ensuring localization for the Japanese fintech market. ・Coordinate and implement communication plans: Develop and execute strategies to improve brand awareness and lead conversion for our payment and SaaS solutions. ・Manage social media platforms: Take full ownership of the LINE account and other relevant social channels, ensuring optimized communication about our fintech products ・Partner with the Business Development team: Identify and unlock opportunities to support merchant and partner acquisition, understand market trends and actual needs of merchants including planning events and preparing sales enablement materials. ・Audit and contribute to content needs: Regularly review website content and social media channels, ensuring all narratives align with the fintech industry and target audience in Japan. ・Monitor and report campaign effectiveness: Use analytics to track the success of marketing campaigns and refine strategies to meet KPIs. ・Handle crisis management: Be prepared to address incident and crisis responses promptly, with support from external agencies, ensuring the company’s reputation is safeguarded. Qualifications & Experience: Native written and verbal communication skills in Japanese and strong in English. Proven ability to thrive in a fast-paced fintech or SaaS environment. Familiarity with the payments industry and understanding of market trends, regulatory requirements, and competitive dynamics in Japan. B2B marketing experience is highly desirable. Demonstrated success in managing social media platforms and collaborating with external agencies. Analytical skills to interpret marketing data