Zelda Tatiana

GroundZ-0 / Founder/Executive Producer/Creative DirectorSingapore

Zelda Tatiana

GroundZ-0 / Founder/Executive Producer/Creative Director

"Logic will get you from A to B, imagination will take you everywhere." - Albert Einstein

Results-driven professional with a diverse background spanning over 20 years in the Arts, Media, and Entertainment industry. Demonstrates a strong passion for Project Management, Events, Conceptualising, and Directing in both stage and screen productions. Proficient in efficiently managing organizations of all scales, ranging from micro productions to overseeing nationwide festivals/competition and a team of 300 as Cruise Director for Star Cruises.


In the future

My ambition knows no bounds, and I continually strive for personal and professional growth. I am eager to leverage my deep understanding of the industry, strategic planning skills, and creative direction expertise to bring innovative ideas

GroundZ-0 5 years

Founder/Executive Producer/Creative DirectorPresent

- Present

- Managed teams of various sizes (5-35 members) for productions, overseeing coordination and collaboration. - Conceptualized and directed productions, showcasing creativity and strategic thinking.

Independent27 years

Independent Arts PractitionerPresent

- Present

- A versatile professional with almost two decades of experience as a performer, director, playwright, and producer in Singapore and international productions. - Notable works include performances in international productions like "Reunification of the Two Koreas" (Singapo

About So Drama! Entertainment

So Drama! Entertainment8 months

Head, Client & Artiste Management


- Managed and serviced high-profile clients including MINDEF, Singapore Defence Force, and external organizations for major projects like National Day Parade, SAF Day, and Singapore Defence Technology Conference.

TOPPS Lounge2 years

Public Relations Manager


- Managed daily operations of PR team, overseeing scheduling of musicians, conceptualizing special events, and ensuring customer satisfaction. - Led team in executing seamless events and hosting activities.

Intercultural Theatre Institute 3 years

Operations Manager


- Managed daily operations, maintenance, and rental yields of the academy. - Oversaw enrolments, liaised with visiting professors, and hosted them.

WaWa Pictures1 year

Producer (Contract-based)


- Managed talent casting, film location sourcing, budgeting, and scheduling as a producer. - Demonstrated strong project management skills and adherence to timelines and quality standards.

Resorts World Sentosa, Singapore9 months

Tour Manager (Contract-based)


- Managed a touring team and casting operations in multiple cities. - Oversaw vendor management and worked closely with the procurement team. - Exhibited effective leadership and teamwork skills.

Star Cruises3 years

Cruise Director


- Managed a team of 300 personnel as Cruise Director (Entertainment) and liaised with stakeholders. - Oversaw annual budgeting and implemented standard operating procedures for customer service.

Adecco Personnel - For Cirque du Soleil (Asia Tour - Quidam)7 months

Project Manager (Contract-based)


- Sourced and interviewed ground team members for an international touring show. - Conducted induction and training to maintain work standards and performance.

Intercultural Theatre Institute4 years

Diploma in Performing Arts (Acting)


Studies include Humanities, Arts History, Contemporary Theatre and 4 Asian Traditional arts forms i.e. Japanese Noh, Indonesia Wayang Wong, Beijing Opera and Indian Bharatanatyam.

Drama Box2 years

Venue Manager


- Managed venue rentals, maintenance, and logistics for theatre studio and performance spaces. - Initiated new programs, festivals, and drama classes in educational institutions.

The Necessary Stage3 years



- Pioneered as an ensemble actor, expanding responsibilities beyond performances. - Incubated new programs and conducted classes in educational institutions.

SAFRA Radio FM88.31 year

Programme Executive, Producer/Presenter


- Full-time presenter responsible for conceptualizing and producing on-air programs. - Conducted research and interviews with various artists and interviewees.

SAFRA Tampines2 years

Senior Programme Executive


- Organized clubhouse programs and activities, demonstrating strong project management skills. - Served as editor of the Kids Club newsletter, ensuring timely and engaging content.

Creative House3 years

Line Producer


- Managed all aspects of production, including casting, logistics, scheduling, location sourcing, and coordination. - Quickly acquired essential producer skills and demonstrated strong organizational abilities.

SAF Music & Drama Company3 years

Artiste (Host/Singer)


- Developed performance skills through workshops and gained experience as a performer. - Promoted to Assistant Drama Instructor and assisted the Drama Director in various projects and conduct drama classes.

Nanyang Junior College2 years

GCE 'A' Levels


Chung Cheng High School (Main)4 years

GCE 'O' Levels



  • Leadership

  • Creativity

  • Resourceful

  • Project Management

  • Event Management

  • Producing, Mac OS X, Stage Directing and 9 skills

Awards and Certifications


  • English - Professional
  • Chinese - Professional
  • Cantonese - Professional

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