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Regent Park (HK) Limited / Digital Marketing Executive
A resourceful, detail-oriented, and self-motivated media and communication graduate with a demonstrated history of working in the both B2B and B2C marketing fields. Creative and innovative marketing practitioner with well-honed interpersonal and communication skills.
- Conduct content planning to optimize the website's ranking and enhance competitive advantage on search engines - Develop online marketing campaigns, effectively increasing followers and driving brand awareness - Create all marketing collaterals, content, graphics, videos and copywriting for various social media platforms
- Assist manager in planning and executing digital marketing and CRM campaigns to raise positive awareness - Drive SEO rankings, brand awareness, targeted impressions and WOM initiatives through various marketing channels - Managed and evaluate social media campaigns' performance and reviewed all website content in order to optimise it
Scored A- in the following courses: University English, Popular Culture and Social Life, Internet Communication, Advertising Production Design and Exploring Hong Kong
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- Created valuable marketing content and material for channel distribution - Assisted in planning & implementation of social media campaigns and general marketing activities including content marketing, SEO, email campaigns and corporate client offers
- Utilized industry data to carry out competitive analysis based on social big data tools - Conducted daily media monitoring for reputation management services to clients - Assisted in digital marketing projects such as social media account management
- Created well-researched, informative and engaging content that communicates key products benefits - Managed fully-integrated social media campaigns on Facebook - Liaised with external parties and coordinated with internal departments f
EventX / Digital Marketing Intern
This is a visual design for EventXtra's promotion of the virtual exhibition platform (the new product of the company). Since the exhibition is held in Singapore, I have added some Singaporean elements to this design. The iconic Merlion represents Singapore and the transparent effects in the water flow it sprays embody that the exhibition is held "virtually".
regentparkhk.com
regentparkhk.com
juicyapp.com
juicyapp.com
juicyapp.com
eventx.io
eventx.io
eventx.io
eventx.io
