Temasek Polytechnic / Specialist Diploma in Integrated Digital Communication
The ACPP Funnel
An informal blog article about a topic I've learnt in the Integrated Advertising Strategies module.
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I am a former emcee, content and copywriter looking for a 2-month internship (ideally followed by a full-time job) in the advertising industry. I'm presently taking a 6-month Specialist Diploma in Integrated Digital Communication.
There are two areas I am interested in exploring in my internship:
50% Design + 50% Business = A glimpse into the world of connecting with consumers in the Digital Era.
Responsible for producing the 3E (Educational, Entertaining, Engaging) impact articles for B2C industries. Identify the top 20 players from each industry and provide a short write up for each company in “Top-in-Singapore” articles. Occasionally writes for B2B articles.
Hosted a number of events for organisations such as The American Club and Novotel. Responsible for introducing high-profile speakers for Empiricon, Asia’s premier conference advocating sustainability in tech.
Used various pedagogical methods to educate and instil the love of learning in students. Also conducted training for primary school teachers to learn how to incorporate drama during their lessons. At times, responsible for creating an engaging curriculum to boost a wholesome learning experience.
Appeared in a number of stage and screen productions, including award-winning commercials and films, such as Starhub VOD, which won “Best Promo Not Using Programme Footage” at the 2018 PromaxBDA Asia Awards.
Assisted a senior content writer in projects with clients such as Casio, ICA and A*Star. Also did content research for a large property development firm.
Responsible for casting actors in various commercials. Provided transcribing support for the Reality-TV show, HP Space.
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Temasek Polytechnic / Specialist Diploma in Integrated Digital Communication
An informal blog article about a topic I've learnt in the Integrated Advertising Strategies module.