Nina Raffner

“攻めの運用”でWeb広告経由の売上が1.7倍に！千趣会・ベルメゾンの「RTB House」活用術

RTB House Japan / APACタレントアクイジションチームリーダー担当者 - APAC Talent Acquisition Team Leader 

RTB House IntentGPT: AI is finally getting better at knowing what people want. Why this matters for consumers and the brands trying to reach them

Contextual Targeting Was Broken: Generative AI Might Just Fix It (RTB House's IntentGPT)

Understanding User Intent: How AI Reads Context for Better Targeting

RTB House Case Study: Retargeting Campaign Overachieve Travel Company Revenue Goals by 40%

RTB House Case Study: Fashion Brand Grows In‑App Revenue 35% YoY with Retargeting

オプト、RTB House Japan主催「Top Agency Award」において3期連続「Silver」を受賞

RTB House、Head of Account Managementに益田敦司が就任

RTB House integrates Generative AI-powered technology across all products

RTB House  officially recognized as an AppsFlyer Premier Media Partner.

Cookieless Newsroom: French Competition Authority Fines Apple €150 M

Our Top 7 List of Generative AI Tools

Cookieless Newsroom:Apple in European Regulatory Hot Water

Client Success story: Bergof Goodman - Iconic New York Retailer Attracts Repeat Buyers with Retargeting

RTB House、日本のヘッドオブセールスに藤野健が就任

Client Success Story: Teufel - Black Friday Promos

How To Improve the Quality of First-Party Signals With Tagging Audits

Client Success Story: LEGO Builds Engagement and Emotional Connections through Targeted Video Ads

Marketing Priorities for 2025

US Federal Privacy Reform: Will 2025 Be The Year For Comprehensive Action?

RTB House×JAL対談－非会員の新規獲得でリターゲティング広告の限界を乗り越える方法とは[インタビュー]

ディープラーニング活用でアプリ内キャンペーンを成功: 導 入 事 例 tikla gelsin

導 入 事 例 n e t s h o e s c a s e s t u d y

Client Success Story: Renault raises visibility among new users with highly effective campaigns

Privacy and Personalization in Sports Marketing

Client success story:Results at Scale for Revolve (Fashion Industry)

Client success story: McDonald's Gets a Taste of Retargeting Success

Personalized Product Recommendations Without Cookies—Product-Level Turtledove

Driving Sales: Unleashing the Power of Multi-Retargeting

6 Programmatic Advertising Trends You Need To Know About

RTB House Recognized in the TOP 3 Appsflyer Remarketing Index!

What Is Targeted Advertising, and How Does It Work?

How automakers can 'retarget' to secure online deals

Company news: Adlook Hires Anna Jankowska as New Executive VP of Global Partnerships Following Promotion at RTB House

Retargeting vs. Remarketing: Are They Really the Same?

How to Maximize the Value of the Zero Moment of Truth

無料共催ウェビナーのご案内：ショッピング広告やレコメンド型広告の効果的な活用方法

Has Idealism Killed Google’s Pursuit Of Privacy?By Charles Simon,  VP of Private Advertising, RTB House.

Client success story: Building Ideal Retargeting Scenarios for a Price Comparison Champion

4 Ways Fashion is Using AI This Season

How to Reduce Returns in Fashion and Gain a Significant Advantage

RTB House First Impressions on Google’s Informed Choice Framework

GoogleがCookie廃止を撤回。Cookieレスなき時代」に広告業界関係者はどう向き合うのか？

RTB House、チャールズ・サイモンをプライバシー広告基準担当のヴァイスプレジデントに任命

How to Boost Campaigns in Sports Digital Marketing

「実用面で難があったCookieを手放し、プライバシーに配慮した革新的なソリューションを採用するとき」：RTB House Łukasz Włodarczyk 氏

RTB House Enhances Privacy and Regulatory Engagement With New Hire

New Levels of Personalization in Travel Advertising

Your Guide to Protected Audience API

RTB House Japanが6周年記念パーティーを開催[ニュース]

優れた自動最適化でプラットフォーム事業者と出店企業をサポート―RTB House×サイバーエージェントが提供するリセラープログラム[インタビュー]

The Top 6 Killer Retargeting Ad Examples

2度あることは3度あった　GoogleのサードパーティーCookie廃止再延期にRTB Houseがコメント

RTB House is one of AdExchanger's 2024 Programmatic Power Players!

What is a DSP? Adtech knowledge refresher!

What is a Supply Side Platform (SSP)? Adtech knowledge refresher!

Case Study Success: Gaming Client

サードパーティーCookie廃止の先へ―Googleのプライバシーサンドボックスで変わるパーソナライズ広告

We Are Testing The Privacy Sandbox – Here’s What We Learned So Far

多品目ECの広告チャネル拡大の一役を担うRTB Houseとは?

質の高い顧客の獲得にディープラーニングは必須―RTB House×オンワードがセミナーを開催

Is it Possible to Use First-Party Data in a Cookieless Environment?

Winning Loyalty Across Generations: Mastering Personalized Marketing

Home & Garden Digital Marketing Strategies  for 2024

旅行業界：2024デジタルマーケティングトレンドレポート

RTB House Japanイベントのお知らせ 📢 ：「イーコマースフェア 東京 2024」にてセミナー登壇し、リターゲティング広告を活用した新サービスと事例を紹介

Trends for ad campaigns for the F&B industry

The Top MarTech Trends to Watch in 2024

イベントのお知らせ：RTB House Japan はイーコマースフェア 東京 2024年に参加します。

eコマースサイトなどが出店企業の広告配信業務を支援できるサービスを本格開始

RTB House 2023年の忘年会

Data in Fashion and Sports. How Brands Are Staying a Cut Above

Privacy Sandbox: What’s Next After 1% Cookie Deprecation?

5 Reasons to Focus on Contextual Targeting in Advertising

The Top 20 Deep Learning Applications You Need to Know

RTB House Introduces Generative AI Technology for More Precise Audience Insights

RTB House was ranked one of the top global remarketing partners for the Shopping category by the AppsFlyer Remarketing Index!

イベントのお知らせ：一人ひとりの顧客に「人」として向き合う～JALが考える、ポストCookie時代のデジタルコミュニケーション戦略

RTB House、マイケル・ラムをチーフ・コマーシャル・オフィサーに任命

RTB House、ad:tech tokyo 2023に出展し、「クッキーレス」をテーマにトークセッションを開催

6 Futuristic Travel Industry Trends!

Everything You Need to Know About Google Topics API

Client Success Story: Fashion Industry

Your Guide to Personalized Ads: What Are They, and How Do They Work?

Client Success Story: Video Ads Help adidas Reach their Targeted Audience!

How to Prepare for the Cookieless Future?

How Will Your Advertising Budget Allocation Work without Third-Party Cookies?

Your Ultimate Guide to Brand Safety

Five Simple Ways to Combat Ad Fatigue

First-Party vs. Third-Party Cookies: What’s the Difference?

Client Success Story using RTB House's deep learning technology.

The Importance of Gradual Third-party Cookie Deprecation for the Successful Transition of the Advertising Ecosystem

RTB House がGlobal Alliance for Responsible Media GARMの公式メンバーに加盟

Meet some of our RTB House Japan Team Members: part 5!

RTB House Japan「代理店ランキングプログラム」新設のお知らせ

６月26日【月】15:35～16:05 RTB House Japanは宣伝会議のオンラインセミナーに参加します.

RTB House Japanが5周年記念パーティーを開催

この度、GMO SSPでは RTB Houseとの連携を開始致しました

RTB Houseが開発に関わるGoogleプライバシーサンドボックスの実像とは[インタビュー]

Publications