GrabFood Soundbites
Although millions of young millennials turn to Instagram for food inspiration, many companies, bloggers and users saturate the platform with tasty images of foodporn. GrabFood wanted to create a new content series that would cut across the clutter and stand out in the crowded landscape. With the help of a rather eccentric GrabFood Foley artist, we created Soundbites — an InstaStory content series that whet appetites through sound. We launched our pilot series in the Philippines, developing a framework that GrabFood could then take and adapt across different markets.