Online to offline marketing campaign in collaboration with external companies
Planned and executed user acquisition campaigns collaborating with Mister Donuts. - Planned marketing strategy for collaboration with Mister Donuts (external partner) by conducting analysis to determine potential user acquisition impact. - Relationship management with Mister Donuts to meet marketing goals for both Mister Donuts and Rakuten for the marketing campaign. - Overlooked the design and key messages created for the marketing campaign by working with internal and external designers. - Resulted in 5% boost of total app acquisitions made per month and long term partnership with Mister Donuts for future promotional campaigns.