Lena Ng

Lena Ng

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Mar 2016
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Mar 2020

Founder

Mar 2016 - Mar 2020

• Set up Flour Power as a social enterprise bakery to employ and train people with special needs • Managed all aspects of the business: from marketing and sales to baking and training beneficiaries for employment within the food industry • Employed and trained 20 beneficiaries, with many moving on to full time jobs • Achieved 20% YoY growth in revenue over the last four years

Sept 2014
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Sept 2015

Marketing Manager, Singapore and Malaysia

Sept 2014 - Sept 2015

• Assisted in setting up sales and marketing channels, marketing collateral, social media platforms as the company prepared to enter the Singapore optical industry. • Responsible for marketing and channel management for skincare products • Planned, strategized and executed marketing efforts across markets. Trade marketing and consumer marketing campaigns included the use of offline, in-store, digital and social media platforms

Nov 2011
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May 2014

Marketing Manager, Singapore, Malaysia and Asia Distributors

Nov 2011 - May 2014

• Planned, strategized and executed marketing efforts across markets. These trade and consumer marketing campaigns included the use of offline, in-store, digital and social media platforms

July 2010
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July 2011

Programme Manager

July 2010 - July 2011

• Project management of B2B conferences including planning and executing marketing campaigns, budgets and event mechanics

Apr 2009
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Apr 2010

Assistant Director (Events), Corporate Communications

Apr 2009 - Apr 2010

• Planned and implemented university wide events and provided consultancy services, including marketing communications for all events.

July 2002
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Mar 2009

Director

July 2002 - Mar 2009

• Conceptualized and executed integrated marketing campaigns for brands like Fuji Xerox Singapore, Rip Curl and Pacific Plaza. These campaigns included product launches, roadshows for specific shopping campaigns and B2B seminars. • Organized the Singapore leg of the SWATCH-FIVB Beach Volleyball World Tour in 2007 with more than 3,000 spectators. Was responsible for marketing the event regionally and for all event operations

Aug 2002

Nanyang Technological University, Singapore

Communication Studies

Aug 2002

I represented the university in tennis for four years

2001

KPMG

1 year

Marketing Communications Intern

2001

• Assisted in arranging B2B seminars • Internal and external communications

1998

Hwa Chong Junior College

A Levels

1998

Represented the college in tennis and captained the tennis team

1995

Raffles Girls Secondary School

O Levels

1995

Represented the school in tennis


Skills and qualities

Marketing

0

Communications

0

business development

0

Partnerships

0

Event Management

0