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Mar 2020
Flour Power
Founder
Mar 2016 - Mar 2020
• Set up Flour Power as a social enterprise bakery to employ and train people with special needs • Managed all aspects of the business: from marketing and sales to baking and training beneficiaries for employment within the food industry • Employed and trained 20 beneficiaries, with many moving on to full time jobs • Achieved 20% YoY growth in revenue over the last four years
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Sept 2015
BenQ Singapore Pte Ltd
Marketing Manager, Singapore and Malaysia
Sept 2014 - Sept 2015
• Assisted in setting up sales and marketing channels, marketing collateral, social media platforms as the company prepared to enter the Singapore optical industry. • Responsible for marketing and channel management for skincare products • Planned, strategized and executed marketing efforts across markets. Trade marketing and consumer marketing campaigns included the use of offline, in-store, digital and social media platforms
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May 2014
Marketing Manager, Singapore, Malaysia and Asia Distributors
Nov 2011 - May 2014
• Planned, strategized and executed marketing efforts across markets. These trade and consumer marketing campaigns included the use of offline, in-store, digital and social media platforms
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July 2011
SBF Pico Events
Programme Manager
July 2010 - July 2011
• Project management of B2B conferences including planning and executing marketing campaigns, budgets and event mechanics
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Apr 2010
Assistant Director (Events), Corporate Communications
Apr 2009 - Apr 2010
• Planned and implemented university wide events and provided consultancy services, including marketing communications for all events.
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Mar 2009
Lemon Labs Pte Ltd
Director
July 2002 - Mar 2009
• Conceptualized and executed integrated marketing campaigns for brands like Fuji Xerox Singapore, Rip Curl and Pacific Plaza. These campaigns included product launches, roadshows for specific shopping campaigns and B2B seminars. • Organized the Singapore leg of the SWATCH-FIVB Beach Volleyball World Tour in 2007 with more than 3,000 spectators. Was responsible for marketing the event regionally and for all event operations
Nanyang Technological University, Singapore
Communication Studies
Aug 2002
I represented the university in tennis for four years
KPMG
Marketing Communications Intern
2001
• Assisted in arranging B2B seminars • Internal and external communications
Hwa Chong Junior College
A Levels
1998
Represented the college in tennis and captained the tennis team
Raffles Girls Secondary School
O Levels
1995
Represented the school in tennis