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Flour Power5 years



• Set up Flour Power as a social enterprise bakery to employ and train people with special needs • Managed all aspects of the business: from marketing and sales to baking and training beneficiaries for employment within the food industry

BenQ Singapore Pte Ltd1 year

Marketing Manager, Singapore and Malaysia


• Assisted in setting up sales and marketing channels, marketing collateral, social media platforms as the company prepared to enter the Singapore optical industry. • Responsible for marketing and channel management for skincare products

CooperVision Singapore Pte Ltd3 years

Marketing Manager, Singapore, Malaysia and Asia Distributors


• Planned, strategized and executed marketing efforts across markets. These trade and consumer marketing campaigns included the use of offline, in-store, digital and social media platforms

SBF Pico Events1 year

Programme Manager


• Project management of B2B conferences including planning and executing marketing campaigns, budgets and event mechanics

Nanyang Technological University1 year

Assistant Director (Events), Corporate Communications


• Planned and implemented university wide events and provided consultancy services, including marketing communications for all events.

Lemon Labs Pte Ltd7 years



• Conceptualized and executed integrated marketing campaigns for brands like Fuji Xerox Singapore, Rip Curl and Pacific Plaza. These campaigns included product launches, roadshows for specific shopping campaigns and B2B seminars.

Nanyang Technological University, Singapore

Communication Studies

I represented the university in tennis for four years

KPMG1 year

Marketing Communications Intern

• Assisted in arranging B2B seminars • Internal and external communications

Hwa Chong Junior College

A Levels

Represented the college in tennis and captained the tennis team

Raffles Girls Secondary School

O Levels

Represented the school in tennis


  • Marketing

  • Communications

  • business development

  • Partnerships

  • Event Management


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