Kohei Yamamoto

Rakuten USA / Senior Manager, US Incubation Office & Group CEO OfficeSan Francisco, California

Kohei Yamamoto

Rakuten USA / Senior Manager, US Incubation Office & Group CEO Office

10+ years experience in E-Commerce and IT Industry specialized in leading cross-functional global projects across business strategy, technology and operation. Working directly with group CEO Hiroshi Mikitani as usual, directly managed 10+ members and control the budget amount of over million USD.

Rakuten USA5 years

Senior Manager, US Incubation Office & Group CEO OfficePresent

- Present

Working directly under group CEO Hiroshi Mikitani as follows: ・M&A, startup investments in US ・New service developments in US

Senior Program Manager

・Responsible for Rakuten group’s structured data (product catalog) globally and its monetization (Japan, US, Europe) ・Especially focusing on developing US catalog platform in collaborating with subsidiaries such as Ebates, Rakuten Marketing, Rakuten.com, Slice, etc.

About Rakuten

Rakuten4 years

Data Strategy Manager, Product Catalog Section, EC Company


・Big data strategy to create global catalog platform for accelerating global business expansions ・Built the team from the scratch, interviewed +150 people and hired +15 members

Project Manager, Customer Strategy Department, EC Company

・Strategy lead to improve the search experience of e-commerce platform (Rakuten Ichiba). ・Enhanced the customer-oriented culture and introduced "NPS" as key business KPI

General Electric Company3 years

Financial Management Program


Two-year leadership program spanning four rotational assignments. These assignments include: financial planning, accounting, operations analysis, auditing, forecasting, treasury/cash management, or commercial finance.


  • English - Professional
  • Japanese - Native

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