Lego Brand Consolidation (YouTube)
// Analyzed and managed all APAC (Japan, Korea, Singapore, Malaysia, Hong Kong Taiwan, Vietnam, Thailand, Indonesia, Philippines, and Indonesia) LEGO videos hosted on YouTube. Key Role(s): // Established the conformity of the official LEGO YouTube channel in line with global channel strategies. // Collaborated with APAC social media engagers to optimize YouTube channels for the respective markets (analytics, translations, formatting, policies, monetization, data organization). // Reorganized, recalibrated and restructured APAC LEGO YouTube Channels to adhere to current Global policies and guidelines. // Conducted the measurement of social media engagements and gather region-specific data. See less