Joleen Tan

This is my final year project. I developed the business of a consolidated loyalty app and its marketing and advertising approaches. With my design background, I designed the UX of the app such as icons and app pages (prototype of app - https://share.protopie.io/LFCebEpaZ7j). I also designed the brand elements such as logo and collaterals. Swee is the one stop app for all fashion loyalty and reward programs in Singapore. Created to efficiently connect fashion businesses and their intended consumers, Swee assists fashion businesses in retaining consumer loyalty to achieve optimum ROI and maximise consumers rewards in exchange for their loyalty.