College Projects
capstone Project - Study on consumer purchase intention for Pre -Owned Luxury Fashion Brands in Dubai and Sydney • In depth primary and secondary research to analyze factors affecting consumer purchase intention of pre-owned luxury brands. • Recommended business and marketing strategies to increase brand awareness, create a strong brand identity and initiate future expansion using online and offline media channels. Action Learning Project - Creating Go-To-Market Strategy for Cisco IoT solutions through channel partners Projects • Implemented marketing strategy for revival of Danone and Amul in Indian Market • Created various go to market strategies for Southeast Asian Markets. • Designed a digital marketing strategy for a product to cure Obesity and used social listening tools to investigate persona and demand analysis.