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Cabana / Creative Planner
10 years Experience * Marketing (integrated, digital, growth) * Branding * Strategic planning * e-commerce
As a seasoned marketing professional with over 10 years of experience in the field, I have a proven track record of delivering exceptional results in a variety of industries including FMCG, IT, autos, retail, cosmetics and healthcare. My expertise in integrated, digital and growth marketing, branding, strategic planning, and e-commerce ha
* Brand Collaboration: Successfully planned, implemented, measured, and improved a creative collaboration project with world-renowned artist Daniel Arsham, resulting in the launch of a unique fragrance candle gift box with 3,000 units and a total value of 2M CNY.
Deeply involved in product development, communication and marketing strategy. Collaboration with the Archive Editions and Daniel Arsham to create the fragrance candle product and entitled with vivid creative concept based on Daniel’s existing design and create more than 3 million exposure.
* B2B Marketing: Developed and implemented marketing strategies to support B2B sales, helping SaaS clients to better manage performance and Optimise strategies in real-time. * Content Marketing: Boosted F&B clients' sales performance by 50% through the use of innovative an
-Reach 2299.05% growth in ROAS through strategic planning on creative deployment and marketing activities -Drive sales growth at MOM 25.28% since new website layout launched -Connect consumers with brands via creative content and introduce mor
• Manage strategy direction and branding methodology for social media or overall marketing • Approach 3-4 new clients on a monthly basis • Initiate the collaboration and elaborate the co-branding work between the commercial an
Focus on branding through online to offline content creation and engagement to provide audiences outstanding and unexpected experience.
In charge of integrated marketing including strategic planning and business partnership.
Work hands-on with current industry professionals to take part in thorough process of filmmaking including directing and production.
• Select vital target markets via qualitative/quantitative field research and identifying consumer insights for multiple areas, most notably tier 2 cities and below • Shape initial brand planning for FMCG clients including auto brands building strategic and business plan
Provide digital media buying / planning service for FMCG clients:
• Optimise ecommerce and online marketing performance based on data retrieved • Develop online marketing strategy and deepen the relationship with affiliates
Rolled in courses regarding innovation, e-business, e-commerce, business analysis, marketing and planning
Cabana / Creative Planner
Co-work with high end textile brand Kvadrat and world known designer Raf Simons to collaborate new textiles and applied onto 6 design furniture brands including GUBI and Tacchini. The thorough project includes promotional content creation, photography and logistics management.
