Google / Brand Strategist
Experienced in content strategy & product marketing, Louis is a passionate marketer who drives both online and offline marketing efforts for brands with long-term engagement in mind.
Perform content strategist duties to develop pilot format connecting 28 territories across Asia, Middle East and Australia ; freelance consultant for local start-ups on digital strategy | Program Development | Research and propose on viable formats and content for Channel NewsAsia’s in-development livestream program to drive digital engagement of new audience | Digital Advocacy | Formulate sustainable digital plans and content engagement to startups
Content creator of lifestyle topics; work closely with Korean brands to produce English content for audience across the world ; awarded 1 of the coveted 12 Site of the Month Award (Personal category) in Singapore Website Awards 2017. • On Instagram, YouTube and site : coverage on Selfcare and Skincare • On LinkedIn: Coverage on Millennials, Career, Marketing and Tech, hashtag #millennialsmingle - Instagram: instagram.com/louistylersim - Blog: louistylersim.com - LinkedIn: linkedin.com/in/louissim/ - YouTube: youtube.com/c/StylerTV
Hope to be a leader of cultural change.
Regional Head of Social Engagement • Realigned the online-offline engagement process to address gaps; lifecycle management • Deepened insights of seller's voice on platform experience and usage
Product Marketing Manager, Modern Workplace Drive marketing campaigns for Microsoft Cloud in its Cloud first, Mobile first mission; marketing mass-market product Office 365 as well as niche products MS Project & Portfolio Management and MS Visio; de
Led development of product and brand promise of adult learning campuses to drive B2C awareness, interest, footfall and partnerships to build a thriving ecosystem & one-stop adult learning destination | Website Enhancement | Website Management | Social Media Management | Insights Reporting |
Apr 2012 - July 2012 - Part-time Branding Strategist, Careers & Attractions - Part-time [Attracting top talents to Public service] May 2011 - Aug 2011 - Internship Junior Analyst, Prime Minister's Office - Internship [Understanding a new generation of leaders]
"For all his contributions and achievements and excellent working attitude, CPL Louis was nominated for the School's Best Support Staff twice and was awarded the coveted award along with the Commander's Coin on the second try. Such attainment are only reserved for selected individuals that requires strict evaluation by the key appointment
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