Tastemade Japan 株式会社 / Brand Strategist
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Sneakersnstuff / E-Commerce Manager
I have spent over 6 and a half years working in marketing and eCommerce, covering a broad range of responsibilities and skills, including digital strategy, user acquisition (SEM, SEO, CRM, Social Media Marketing), UI/UX, Data Analytics and Data Visualisation, as well as project management, brand strategy and creative and media planning. I moved to Japan over 10 years ago after completing a degree
- Created new workflows and relationships to establish effective and efficient e-commerce operations for Japan, working with the buying, raffle admin, logistics and store/stockroom teams, and third party warehouse team.
- Pitched creative content and media proposals for potential client partnership deals. - Led planning and execution of a proposal (public bid) that won the largest contract in the history of Tastemade Japan for the US Embassy of Japan & US Agricultural Trade Office of Toky
- Oversaw operation of Paid Social and Display Marketing, working with media and digital ad agencies to manage and optimise performance. - Worked with agencies and other internal teams on full funnel, online/offline media planning for new product campaigns across sports performance categories and built relationships with media platforms an
- Managed accounts for Japanese and international clients from retail brands to tech companies, including weekly and monthly reporting and daily communication in English and Japanese. - Managed day-to-day operation and optimisation of digital ads, including Google Ads, Fac
- As assistant to the Managing Director, negotiated agreements with partners and clients in Japan and the UK, and explored new business opportunities. - Managed projects in conjunction with international real estate developers and educational businesses, advising and helpi
Tastemade Japan 株式会社 / Brand Strategist