Donald Ling
Nielsen Case Study Competition 2018 (Nielsen) in collaboration with Operation Management course
Objectives: • To provide Nielsen with ideas of rebrand, re-position and remarket of products Role, Contribution and Project Outcomes • Leader of the team o Study data and identify potential target market o Propose approaches to rebrand, re-position and remarket ▪ Psychological marketing – storytelling marketing content ▪ Partnership in sport events to create brand awareness ▪ Build good public relation with positive brand and product images • Project Outcome o Produced a presentation PowerPoint for shortlisting