Casie Millhouse
International Handstand Day
● Implemented an Ambassador program enlisting influencers in the yoga, gymnastics, wellness to promote our celebration of balancing diversity with the strength to make the world a better place. ● Solidified partnerships over the span of 2 years with Cirque Du Soleil, apparel brands, Olympians, national governing bodies of sport and BBC who helped spread the word about the day resulting in 2 hashtags trending on Twitter for 16 hours. ● Over 2.1 million uploads with our hashtag on social in 24 hours in 2017.