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Marketing manager and brand strategist with 10+ years of experience in developing comprehensive marketing strategies, implementation plans, and creative directions for clients across different media channels spanning television, email, advertising, events, and social media. Works autonomously and collaborates with cross-functional teams to establish customer goals and key performance metrics (KPIs
I am passionate about being able to hear the customers' voices and translate them into strategic imperatives within the company, and executions, that would highlight the brand's identity and be relevant to consumers and the recent landscape.
I was brought in to help Ricoh Global Services - APAC develop their B2B ideal customer profile and its respective social media outreach campaign. I synthesized the learnings and insights which came from desktop research, available internal information, and discussions with the marketing and sales team that led to the creation of a framewo
In addition to marketing, strategy, accounting, finance, and operations, I also learned about technovate which focuses on the changed landscape brought about by technology and innovation. This has allowed me to gain a wide understanding on how companies are utilizing technology and innovation in order to remain relevant to consumers. This
I created marketing campaigns and the overall social media strategy for A2Z (television channel in the Philippines). I worked with the creative teams in developing executions for A2Z’s social media pages and with production teams to include details and promotions of their programs; with client services teams to produce go-to-market strategy and packages.
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I created and implemented communication strategies to promote AXA’s different products, working with the respective product owners and also in-charge of executing member events. I strategized marketing communication plans for product launches, events, and other activities for AXA and its different offerings. I worked closely with the Corp
I developed specific and relevant strategies for content (both in broadcast and in OTT), platforms, and artists. I serviced the different business units in the company through creating strategies and executions for their programs, platforms, and artists. I also offered strategies regardless of the life cycle – new product launch, sustaini
I worked with the international teams and updated the business strategy for The Filipino Channel (TFC) that resulted to content syndication and consumer expansion.
I was responsible in ensuring brand growth of five brands (Filippo Berio, Reynolds Kitchen Essentials, Dak, GUP, and Simply Edible Oils) through brand positioning, creation and execution of promotions and campaigns, pricing model strategy, and monitoring supply of stocks. I was cccountable in doing the health check of assigned brands thr
I constantly communicated with affluent customers, internal working teams, and suppliers, in order to launch multiple events and marketing promotions. I spearheaded sales and marketing events for Alphaland and its projects to raise awareness and generate sales. And I ensured that materials and collaterals were aligned with the guidelines and catered to the affluent market.
In addition to learning about the different specializations needed in managing business, I also learned about the creative side of the business. I focused in marketing and learned how to create marketing strategies and also be more involved in the production side. I developed my copywriting skills and also sharpened my storytelling skills.
ABS-CBN Corporation / Integrated Marketing - Content Brand Strategy Head
I helped in increasing the subscription, viewership, and brand awareness of iWant (OTT service) by managing various projects simultaneously and collaborating with different working teams.
