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Hi, my name is Aish and I tend to describe myself in three ways. Firstly, I am a tenacious individual given that I took a longer route to achieve academic excellence, all the way from ITE to NUS. Secondly, I am a highly analytical person. On one hand, I enjoy using empirical evidence to substantiate my justifications regardless of the severity or urgency of a decision. On the other hand, I enjoy i
As a budding professional and marketer, I see myself learning more about these avenues within my foundational years (1-3 years). Once ready, I am fully confident in my ability to manage a team of my own to deliver and grow a brand alongside them (3-5 or 5 years trajectory).
• Led brand marketing, asset creation, campaign budgeting and strategic planning to target an 18% increase in annual revenue from Shopee, Lazada, RedMart and TikTok channels • Collaborated with Unilever distributors, e-enablers, performance marketers and creative agencie
• Analysed SEO dynamics to improve site’s search visibility and SERP ranking, leading to a 7% increase in CTRs and a 30% decrease in bounce rates • Formulated digital marketing strategies on platforms including Reddit, Instagram and LinkedIn to increase entrepreneur sign-up rates by at least 15%
• Spearheaded the Information Network Cabling event in WorldSkills ASEAN 2023, teaching participants a new cable termination skill and educating them on brand vision and offerings • Directed 30 volunteers to engage students and the public in Suntec’s Convention Center, resulting in at least 30% increase above total forecasted participant numbers for a 3 day event
• Implemented new UI layouts for landing and side pages through Squarespace to decrease high bounce rates of > 50% and improved site navigation and eased UX while shopping • Utilised Meta Business Suite’s AI to analyse <10% engagement rates and revised content
• Crafted a Merchant User Guide on terminal functions and troubleshooting processes for team managers to utilise when dealing with merchant queries and demands • Liaised and provided industry managers with operational in-house support and on-site terminal configuration and quality checks for different merchants with various portfolios