Ivy Chia

Hackathon (Human-Centered Design). Client: A healthy fast-food operator focused on food bowls made with premium ingredients that enable customers to enjoy modern food and salads. Task: To enhance rewards and loyalty program with intent to drive customer retention & transform the engagement experience together with team members of 8. (Portfolio: Simple Bowl – url: https://www.behance.net/gallery/158810673/How-to-improved-revamped-rewards-loyalty-programme). • Conducted qualitative and quantitative research with sample size of about 100 through surveys. • Identified Problem Statements (Persona, Customer/User Journeys Map (CJM), Affinity Mapping). • Prepared 15-page report summarizing findings from design/product strategy and included low-fidelity Wireframe, Proposed User Flow, Mockup, Prototype and design style guide. Achievements: • Presented to BCG trainer with rewards and loyalty mobile application completed in 2 weeks with gamification, dine-in priority queue and online purchase features.