Castlery Drives New Customers in the U.S. and Singapore with Prospecting

Castlery is a technology-led furniture store that aims to make luxury living accessible to all urban millennials.

Key results of our campaigns:

About the client

Headquartered in Singapore, they are committed to using material that meets the highest standards, with quality craftsmanship, and excellent durability. Their furniture covers a wide range of personal styles and is designed, and made, to last.

What the client says about us:

The challenge

Castlery first reached out to RTB House to improve the efficiency of their retargeting campaigns back in 2018. The partnership has resulted in 4 years of successful cooperation, during which the scale of retargeting campaigns has steadily increased. Castlery decided to extend its cooperation by trusting RTB House with a Prospecting campaign. In this type of campaign the focus is on driving purchases from new customers, and Castlery challenged RTB House to prove its effectiveness in this area and deliver value.

The solution

Within the first month of the campaign, RTB House’s Deep Learning-Powered ad solutions (exponentially more flexible and efficient than those of Machine Learning) and industry expertise helped Castlery achieve a over 4.5x uplift in conversions in the U.S. and a 7x uplift in Singapore. These results were thanks to carefully calibrating the campaign’s goal to a precisely targeted audience and working in a luxury market environment. As Castlery is an upscale furniture brand with high average order value, it benefits from new customer acquisitions even if it requires additional investments to re-engage lapsed users.

The result

Working closely with Castlery, RTB House designed a Prospecting solution to drive conversions from users who had never bought before with cost per action goals. In addition to new users, the campaigns also targeted lapsed visitors and shoppers, so often an overlooked, untapped source of value for brands. This pool of users would eventually be re-engaged, convinced to make their first purchase and later nurtured by the retargeting campaign, ensuring scalability.

Find more success stories on our website: https://www.rtbhouse.com/success-stories

RTB House Japan's job postings

Client Success Story using RTB House's deep learning technology.

Nina Raffner

RTB House Japan / シニアタレントアクイジション担当者 - Senior Talent Acquisition Specialist

RTB House Japan

RTB Houseはポーランド・ワルシャワに本社を置き、最先端のマーケティングテクノロジーを世界のトップブランドおよびエージェンシーに提供しています。RTB Houseはディープラーニング（深層学習）に基づいた世界初の広告入札エンジンを独自開発し、広告主の全てのファネル段階における目標達成に貢献しています。 2012年の創業以来チームは急速に拡大しており、現在1,000人以上のプロフェッショナルが30以上の拠点で、3,000を超えるキャンペーンを世界各国のクライアントに展開しています。 RTB Houseは2018年に深層学習をアルゴリズム全てに展開してからも人工知能の研究を進めています。新しいマーテックソリューションを発明・開発するためにAIマーケティングラボ、クリエイティブラボを開設し、2020年にはストリーミング動画広告の提供を開始しました。 RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads.