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Gastro-Sense Pte Ltd / Account Executive
I am an empathetic and tenacious individual passionate about building and understanding productive relationships with clients, partners, and team members; with a strong focus on all things technology. Particularly strong interpersonal and analytical skills, able to work with people and wide range of tasks efficiently; backed by academic credentials.
- Manage all aspects of PR accounts, including writing of press releases, creating media kits and corresponding with local media. - Develop and manage communications and marketing strategies with company’s directors and clients; driving brand awareness, engagement and onli
Integrated project plans for events; including logistics, exhibit set-ups and breakdowns, and allocation of service roster Managed client relationships through day-to-day interaction.
-Transformed customer’s online journey through redesigning of web interface: working with IT and marketing team to create new and multiple touch points for users’ convenience. - In-depth research of Chinese e-commerce market trends to better product assortment categories.
Academic projects: - History, with a strong focus on business and spatial history, Southeast Asian studies, and gender studies. - Guest writer of Arts and Social Science Magazine, Mnemozine.
-Increased readership through organic content pitches and full coverage of international travel events such as Okinawa Corporate Games 2015 Researched and analysed creative content and pitching story angles.
-Foundational research for the opening of The World’s First Hell Museum by cross-referencing primary and secondary sources, comparative-analysis of facts from numerous sources and preparing presentations.
- Attended, interviewed and covered high profile events, such as movie premier launch and interview of “The Crossing” and “Earlier Mona Lisa” first exhibition in Asia Delivered daily updates of editorial stories
- Pitched and executive innovative, organic content; increasing readership Conceptualised newsworthy story ideas and marketing texts for brands such as EVA Air, Food Republic, Lit Up 2014 and etc
Extracurricular activities: - A Division Canoeing, Female Captain in 2011; leading the team to Top 6 in Canoeing A Division Finals Female K4 500m (2011)
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