I am a Tokyo-based digital marketing specialist. In recent years, I have mainly worked for Japanese companies that target foreign customers on the web. But, I also had the opportunity to do freelance missions for international corporations like Quora.
The fields in which I thrive are SEO, web analysis, content management, growth hacking, paid media, and the implementation of targeted marketing strategies.
Full-time position. Alone in the marketing department.
White Rabbit Japan is a Japanese company that helps overseas customers buy anything from Japan through four different projects: White Rabbit Express, a proxy buying service launched in 2005. OMG Japan, an e-commerce website that sales Japan-exclusive products worldwide. Blackship, a package forwarding service. White Rabbit Press, a Japanese language products publisher.
My marketing actions were mostly focused on White Rabbit Express and OMG Japan (formerly known as White Rabbit Japan Shop). I was working on these projects with the company's manager, customer service agent, development team, and freelance copywriters and translators when required.
Results on White Rabbit Express: • Average daily orders ×2.5 • Organic traffic ×14 in one year • Full-time headcount in the company ×2 • Revenue coming from new localizations ×4 (fr, es, pt, de speakers) in less than one year
Fields: • SEO: Keyword research, internal linking structure, link building, on-site audits and quick fixes. Work with developers on more critical issues. • Content Marketing: Creation of briefs for copywriters and translators based on my SEO analysis. Writing blog posts in English and French. Translation from English <> French. • Mail Marketing: Send promotional campaigns and important notices to existing users. Define and create automated email series to improve conversion rates, retention, and customers' trust. • Growth Hacking: Imagine, set, and use unconventional techniques to collect useful data and improve productivity.
And much more: Business analysis, Paid ads on Facebook, Twitter and Reddit, Recruiting...
Tools used: Ahrefs, Canva, Contentful, Facebook Business Manager, Github, Google Analytics, Google Hire, Google Suite, Lightroom, MailChimp, Mention, Microsoft Office (Excel, PowerPoint and Word), Microsoft Visual Studio, Notion, Photoshop, QuickBooks, Segment, Sendgrid, Shopify, Sourcetree, Twitter, Typeform, Upwork, Wordpress...
Nipponrama is a blog where I share tips about travel and life in Japan. I also write about Japanese language and culture. The main purpose of that project is to help as many foreigners as possible to enjoy everything about Japan, that's why the website is translated into twelve languages.
Results: • 45,000~ web sessions per month • 200,000+ email subscribers • 70,000+ followers on social media (Instagram, Facebook, Twitter) • 30,000+ web push notification subscribers
Fields: • Web content management: Web content writing in French and English. Managing translators. • Search Engine Optimization: Write new articles and structure the internal linking based on SEO analysis. • Social media management • Managing partnerships with Japanese companies targeting foreigners in Japan, travel agencies and public organizations. • Growth hacking: automation and scraping.
Tools used: Ahrefs, Buffer, Canva, Cloudflare, Facebook Ads, Google Analytics, Google Cloud, Google Suite, Hootsuite, IFTTT, Later, Lightroom, MailChimp, Notion, Onesignal, Sendinblue, Sendy, Slack, Wordpress
Quora is a question-and-answer website based in Mountain View, California. The company was founded in 2009 and its platform is ranked among the 100 most visited websites in the world according to Alexa (a web traffic analysis company owned by Amazon).
During this mission, I managed the content that was published on Quora's Facebook and Twitter accounts in French. I was also curating user-generated content and publishing questions related to the news in French-speaking countries. When I joined this project, the French version of the site had just been launched a few months earlier.
WWHCurrent is a Singaporian media company featuring Japanese culture news, lifestyle and events. Their main project is World Without Horizons a webzine that covers anime and manga related news and reviews.
On this mission, I mainly focused on the management of World Without Horizons pages on social networks as well as SEO analysis that have significantly improved the number of page views.
Results: • Pageviews ×27 in 6 months. • Facebook fans ×7 in 6 months. • Creation of an Instagram account that reached 3700 followers in 4 months.
Project management: • Operational management of web development and design teams. • Monitoring of paid campaigns on Facebook, Instagram, and ad banners.
Marketing strategy: • Definition of targets on the acquisition, retargeting and loyalty campaigns in many markets (East Asia, Middle East, Africa, Latin America, Europe, etc.). • Management and pricing of Libon's in-app products.
Data analysis: • Big data on app usage and prospects (diasporas and travelers). • Creation of dashboards and benchmarks.
Web Content Management: • Content management via CMS (Wordpress, eZ Publish). • Content management on the App Store and the Google Play Store. • Content localization in 13 languages. • SEO and ASO.
Nipponrama est un blog sur le Japon et la culture japonaise.
2015-11 - 2018-3
Orange Beacon is a connected device that work with mobile and web apps, which uses the Apple iBeacon technology. This object is revolutionizing marketing at the point of sale, as it allows to send contextualized notifications to the mobiles of the customers that are located close to the device.
Individuals can also use Orange Beacon in daily life. That is why Orange distributes an application called Beacon Connect, which allows the user to automate some tasks on his mobile when it is in a specific location.
2014-9 - 2015-7
Libon is a mobile communication application, which allows its users to make VoIP and VoIP Out calls to more than one hundred countries, and at very competitive rates. It was the first application in its category on the App Stores in many countries such as: France, Saudi Arabia, United Arab Emirates, Sri Lanka or Poland.
Libon was the first application to offer innovative features such as: Open Chat, a technology which allows the application user to communicate with all his contacts for free, even with those who have not installed the application on their mobile. Or Reach Me, wich allows Libon users to receive all their calls even when they do not have a GSM network, thanks to a simple wireless connection.
With that project, I had the chance to see: • How an innovative project evolves in time, and how a user base grows from few users in some countries to millions of monthly active users all around the world. • The monetization of an app, with a freemium model.
My team has developed two new features for Libon during this event: • Automatic translation of instant messages between two users speaking different languages. • Video calls on HTML5 version of the application. It worked on browsers.
2013-7 - 2013-7
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