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As a Digital Marketing Analyst, with a master's in economics, I'm well versed in analytics, all aspects of digital marketing - SEO to SEM to SMM. Additionally, I am a certified business analyst and possess knowledge of python programming.
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Manage 8-10 paid media accounts across Facebook/Instagram Ads, Google Ads, YouTube & Linkedin ads, & Line Ads, consistently optimizing campaigns for performance. Bolstered blog content with keyword research and SEO, achieving a 433% increase in website traffic in 6 months
- Performed monthly adjustments on client accounts/campaigns in Google Ads in order to maximize ROI within the allocated budget. - Carried out A/B testing by creating different ad copies with different headlines & CTAs, increasing clicks by 60%. - Worked with large data sets in Excel and uploaded data/content for ads using the AdWords Editor tool.
• Improved click-through rates, conversion and other important KPIs with strategic approach. • Evaluated project requirements and content standards for each project in order to produce content in line with creative structure. Wrote and edited quality content under deadline pressure with exciting, captivating and authentic approach.