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TBWA / Nissan united / data analytics and Tech regional lead
I have been leading Data analytics for APAC (India, UAE, Singapore, Hong Kong, Philippines, Malaysia, Thailand), South Africa, Mexico and leading market search on 180 countries for business expansion. I have experience to present insight to improve customer acquisition (web and Mobile), customer behavior, customer reten
I am very passionate about data since I discover that data can help a business to perform into business growth. I want to show how data can be powerful when they are well used. I have for ambition to educate business people that data insight is a great tool for them to he
- Leading the data analytics for Thailand, Indonesia, Australia and Philippines. - Design and introduce DMP to Nissan Asia & Oceania to empower their data ecosystem to improve precision marketing, audience segmentation and creative messaging.
- Leading the data analytics for emerging markets (with focus on SEA markets, UAE, India, South Africa, Mexico). - Create reports and dashboard (Tableau + Vertica + hadoop). - Delivering business insight for
- Set up an analytics team in Singapore to serve Australia market. - Working with data engineering team in US to understand the available data and identify data gaps for the APAC business needs. - Create KPI report (Tableau, customize SQL queries) for market managers.
- Joined Art of Click start up at its early incubation stage to design and build BI tools, Data warehouse and an automated action platform to support the growth of the company. - Design from scratch the ETL, data warehouse to handle huge amount of data from the network and
- Design and implement the eFront Alternative Investment CRM – ETL system for GIC (Sovereign Wealth Fund of Singapore), large-scale project (USD 10M). - Deliver financial and operational dashboard reports to GIC (Javascript, VB, .NET), configure input screen (AJAX).
- Implementation and configuration of complex multi countries (32), languages (28) and currencies (16) Business Management Software to allow the automotive manufacturers to measure the performance of their dealership.
To qualify my degree, I work on project to design an engine to prototype an electric motobike.