I’m a Digital Marketing Specialist with over 5 years of analytical and agency experience. I see both in the qualitative and quantitative, bringing insight, adaptability, analytical prowess, and a creative spirit. I have spent the last year and a half studying the Japanese language here in Tokyo, fulfilling an old promise to myself, and am eager to take the next steps in my life here.
• Monitored key performance metrics using Oracle Business Intelligence and Omniture Adobe Analytics. Analyzed traffic and conversions, gaining insight and making recommendations. • Performed detailed analysis of market, search ecosystem, and competitors. Benchmarked HomeAdvisor performance. Evaluated and executed on strategic financial opportunities. • Standardized keyword research process, and identified growth and enhancement opportunities for content production and technical SEO areas. • Developed historical query tracking from Google Search Console, utilizing SQL Developer and custom dashboards for Oracle Visual Analyzer. Tracked performance and Google Algorithm updates to provide strategic direction.
• Developed and implemented marketing analytics dashboard with Tableau to make actionable recommendations based on market trends and opportunities. • Tasked with content creation, social media management, email marketing and other marketing campaigns. Analyzed marketing plans, and contributed to marketing planning and strategy. • Developed and implemented strategies for increasing Placeable website visitor traffic, engagement, and conversions. Used analytical and SEO knowledge to improve content, layout and overall performance of the site. • Managed creation of digital marketing assets. Used Adobe CC Suite to create original content for marketing campaigns and initiatives.
• Consulted on tactical local marketing initiatives, both US and international. Worked with Account Management, Marketing, and Development, to provide insight and strategic direction. • Developed and maintained dynamic Tableau reporting, KPI’s, and SQL database for detailed market analysis to provide client insight and strategic perspective. • Implemented and maintained Google Suite for all client locator web applications. Used Google Analytics to report on website health and improve visitor growth and conversions. • Clients included: Western Union, Chase, Nationwide Insurance, GNC, Wendy’s, U-Haul, and others. • First intern of Placeable. Selected for internship due to analytical background and research experience. Recruited afterwards to full-time position.
• Applied quantitative analysis and statistical modeling in caffeine research. • Published and presented findings and educational materials at the First Annual Metro State Undergraduate Research Conference.
M.B.A. – Business Intelligence and Digital Marketing Concentration
Relevant Courses: Social Media Marketing, Mobile Marketing, Digital Marketing, Business Metrics, Business Intelligence, Business Databases, IT Strategy, Enterprise Solutions, Strategic Management, and Organizational Dynamics Relevant Activities: Daniels Graduate Business Information & Analytics, International Business Association