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Takumi Kato

明治大学 / 専任講師東京都

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Takumi Kato

明治大学 / 専任講師

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明治大学商学部マーケティングコース　専任講師 Senior Assistant Professor, School of Commerce, Meiji University

Personal Achievements

Personal Achievements

Personal Achievements

doi.org
Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value
Sep 2021
doi.org
Rating valence versus rating distribution: Perceived helpfulness of word of mouth in e-commerce
doi.org
Selection versus scale: Loyalty Indices for brand management

明治大学2 years

専任講師Present

Apr 2022 - Present

埼玉大学経済経営系大学院 2 years

専任講師

Apr 2020 - Mar 2022

本田技研工業株式会社7 years

チーフ・アナリスト

Mar 2014 - Mar 2020

筑波大学大学院

ビジネス科学研究科企業科学専攻

Mar 2019

ビジネス科学研究科経営システム科学専攻

三菱電機株式会社2 years

Apr 2012 - Feb 2014

慶應義塾大学

理工学部管理工学科

Mar 2012

Publications

Brand storytelling on websites: The role of empathy on repurchase intentions for PCs and smartphones Jan 2023

+4 more

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