Nicole Goh

Singapore Airlines / Senior Loyalty Marketing Executive

Nicole Goh

Singapore Airlines / Senior Loyalty Marketing Executive

Nicole Goh

Singapore Airlines / Senior Loyalty Marketing Executive

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Hi, it's Nicole! I have a great passion for tech companies that are changing the world by offering solutions to consumers - a company like yours! In today's digital world, I believe that companies in the tech space have the responsibility to use their technology to improve the lives of others; be it producing valuable content, creating a safer Internet space, or designing a product that serves the

2018年10月
-
現在

Senior Loyalty Marketing Executive
現在

2018年10月 -

現在

• Product Owner of KrisPay - the world’s first blockchain based airline loyalty digital wallet • Digital innovation and product management of the KrisPay app • Building and championing KrisPay’s product vision and strategy • Develop and maintain KrisPay’s product roadmap

Senior Loyalty Marketing Executive

2018年10月 -

現在

• Product Owner of KrisPay - the world’s first blockchain based airline loyalty digital wallet • Digital innovation and product management of the KrisPay app • Building and championing KrisPay’s product vision and strategy • Develop and maintain KrisPay’s product roadmap

2016年11月
-
2018年10月

Facebook

2 years

Business Integrity Analyst

2016年11月 - 2018年10月

• Resolve advertising complications faced by clients in order to increase client's ROI • Advise on advertiser monetization strategies using data-driven insights • Consult on Facebook lead ads for advertisers integrating leads to CRM solutions

Business Integrity Analyst

2016年11月 - 2018年10月

• Resolve advertising complications faced by clients in order to increase client's ROI • Advise on advertiser monetization strategies using data-driven insights • Consult on Facebook lead ads for advertisers integrating leads to CRM solutions

2016年7月

Singapore Management University

Bachelor of Business Management (B.B.M) / Strategic Management

2016年7月

• Captain, SMU Tennis • President, SMU Marketing Networking Night • Member of SMU Marketing Club • Head of Education/Curriculum of Overseas Community Service Project, Project Heritage, to Indonesia

Singapore Management University

Bachelor of Business Management (B.B.M) / Strategic Management

2016年7月

• Captain, SMU Tennis • President, SMU Marketing Networking Night • Member of SMU Marketing Club • Head of Education/Curriculum of Overseas Community Service Project, Project Heritage, to Indonesia

President - SMU Marketing Networking Night

• Conducted a panel discussion between global creative agencies and brands, which acted as an annual networking event for SMU's undergraduates • Corresponded extensively with external parties such as TBWA, F&N, Unilever and Banyan Tree

2015年5月
-
2015年8月

Acount & PR Intern

2015年5月 - 2015年8月

• Involvement in nationwide campaigns for global FMCG brands • Provide strategic insights into clients' brands and products • Advise businesses with new creative strategies • Deep dive into market research, consumer insights, and purchase data

2015年5月 - 2015年8月

• Involvement in nationwide campaigns for global FMCG brands • Provide strategic insights into clients' brands and products • Advise businesses with new creative strategies • Deep dive into market research, consumer insights, and purchase data

2011年12月

Hwa Chong Institution

Singapore - Cambridge GCE Advance Level

2011年12月

• Captain of HCI Tennis Team (Competitive). • Leader/Founder of Overseas Community Service Project, Boundless Out-Reach, to Hainan Island, China Achievements: Captain (Tennis), 2012 National Inter-School Championship Silver, 2011 National Inter-School Championship Bronze, Colors Award 2012, Colors Award 2011, Leader (Boundless Out-Reach, overseas community service)

Hwa Chong Institution

Singapore - Cambridge GCE Advance Level

2011年12月

• Captain of HCI Tennis Team (Competitive). • Leader/Founder of Overseas Community Service Project, Boundless Out-Reach, to Hainan Island, China Achievements: Captain (Tennis), 2012 National Inter-School Championship Silver, 2011 National Inter-School Championship Bronze, Colors Award 2012, Colors Award 2011, Leader (Boundless Out-Reach, overseas community service)


Accomplishments/Portfolio

President - SMU Marketing Networking Night

Awards and Certifications

Professional Scrum Product Owner - PSPO I

2019年2月


言語

英語 - ネイティブ, 北京語 - ネイティブ, 中国語 - ネイティブ