Hisao Sato

STREAM HOTEL Hotel Branding TOKYU HOTELS & RESORTS CO., LTD. STREAM HOTEL is a lifestyle hotel that has just opened in Shibuya and Sapporo. The concept is "to encounter the new charm of the area", offering not only comfortable accommodations but also activities that lead to new discoveries. We defined the hotel's brand message as "Inspirational Local: Local that looks different. Local that makes it happen." and created branding to communicate its values. The conceptual VI was used extensively in the hotel's décor, furnishings, advertising materials, credo, and merchandise resulting in a compelling brand experience for guests and a significant increase in employee pride in the brand.