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•Completed a comprehensive MA in Advertising and Design (MAAD) at the University of Leeds, specialising in Digital Marketing, Creative Project Management, and Data-Driven Marketing. •Acquired expertise in strategic analysis using PESTLE and SWOT frameworks, ideation tech
Using FIGMA and Adobe XD, I created a working prototype of a campaign app I would use in my JINRO campaign to launch the brand in the UK; I was responsible for user testing, planning, wireframing and prototyping.
• Writing and distributing client press releases to media outlets • Managing social media for government organizations and their CSR promotions, including graphic design, copywriting, and content planning