Tammy Wang
Dentsu Aegis Media / Account Director北京市
Tammy Wang
Dentsu Aegis Media / Account Director
Six years of marketing experience, specializing in the digital marketing development, implementation and oversight of result-oriented communications, brand marketing management, and media relations.
- Intel China Official Site Optimization and Maintenance
1. Integrated digital measuring tools such as Google Analytics and Google AdWords to manage overall site performance. 2. Planned website structures and user flow to create excellent online campaign pages and increase engagement rate. 3. Monitored and optimized digital performance to achieve better user experience.
Ambition
In the future
As an experienced Account Director with years of experience in digital media and customer relations, you’ll get a senior marketing strategist eager to help you to expend business in oversea market.
Dentsu Aegis Media7 years
Account DirectorPresent
- Present
1. Established and managed relationship with client Huawei to satisfy client’s expectations. 2. Integrated and coordinated limited resources for assisting team to accomplish projects and meet the budgets.
MRM Worldwide - McCann Worldgroup1 year
Associate Account Director
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1. Established and managed relationship with major clients such as Intel and Sands with multiple projects and personnel. 2. Coordinated and managed the limited resources to accomplish projects and meet the clients’ expectations within an agreed budget.
Wavenet Shanghai Technology1 year
Senior Account Manager
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1. Established and managed relationships with major clientele such as ZTE Corporation, Nubia, Hainan Tourism Development, CCTV, Yutong, and China Southern Airlines. 2. Integrated and managed advertisements and social media sites such as Facebook, Twitter, Youtube, Instagra
- Visit Hainan Campaign
1. Established and developed digital media strategies based on analyzed user insights. 2. Tracked and analyzed online user behaviors to identify the marketing trends. 3. Optimized and managed digital results to increase engagement rate in social campaigns. 4. Evaluated and integrated social media sites such as Facebook, Twitter, WeChat, Weibo, Instagram, and Pinterest to accomplish online campaigns and increase user engagements. *Campaign List: a). Dream Island Wedding b). "Say Bo Lang!" Hainan Li people introduction c). The time when East meet West d). Merry X’mas e). Foreigners live in Hainan
- Online CCTV Chinese New Year Live Broadcasting
1. Developed and created various social media contents to match target audience segments. 2. Arranged and managed the digital medias advertising schedules to attract wanted target audiences. 3. Evaluated and optimized digital media advertising result to increase engagement rates and control budgets.
Jademark Enterprises Inc.2 years
Project Manager
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1. Developed potential clients and markets through e-marketing. 2. Maintained good customer relationships. 3. Researched and analyzed product trends and competitors’ activities.
Inspire Digital Inc6 months
Senior Account Executive
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1. Developed annual marketing strategies and promotion plans for major clients such as Pizza Hut, Michelin Tires, and Hearts on Fire Jewelry. 2. Visited clients regularly and established effective communication channels to maintain good customer relations.
