Six years of marketing experience, specializing in the digital marketing development, implementation and oversight of result-oriented communications, brand marketing management, and media relations.
As an experienced Account Director with years of experience in digital media and customer relations, you’ll get a senior marketing strategist eager to help you to expend business in oversea market.
You’ll have a bilingual innovator who has analyzed and strategized to create out of the box online advertising plans for major corporations. I’m confident that I have the tools you need to be successful and to help business to grow exponentially in the market.
1. Established and managed relationship with client Huawei to satisfy client’s expectations. 2. Integrated and coordinated limited resources for assisting team to accomplish projects and meet the budgets. 3. Developed and planned digital marketing strategies for product launch events to maximize Huawei brand awareness and sales in mainland China. 4. Managed and ensured creative deliveries to achieve client’s expectations and marketing goals. 5. Evaluated and improved team member’s capabilities through organized trainings and sharing to accomplish projects efficiently. 6. Presented to and educated clients on digital marketing principles and strategies to optimize project performance and achieve marketing goals.
1. Established and managed relationship with major clients such as Intel and Sands with multiple projects and personnel. 2. Coordinated and managed the limited resources to accomplish projects and meet the clients’ expectations within an agreed budget. 3. Recognized and identified the trends and technologies to adjust marketing strategies and obtain business opportunity. 4. Developed and planned specific yearly B2C digital marketing strategies to present to group of clients. 5. Stimulated and ensured team members to commit accomplishing projects with maximum productivity and work motivation. 6. Integrated and provided senior level of professionalism to satisfy client's request on a day-to-day basis. 7. Analyzed and measured the digital performance to generate optimization plan and assist client to achieve further success.
1. Established and managed relationships with major clientele such as ZTE Corporation, Nubia, Hainan Tourism Development, CCTV, Yutong, and China Southern Airlines. 2. Integrated and managed advertisements and social media sites such as Facebook, Twitter, Youtube, Instagram, Pinterest, WeChat, Weibo, and Google Adwords. 3. Developed online and offline marketing strategies for brand positioning. 4. Formulated and executed annual marketing plans and budgets. 5. Optimized digital advertisement settings and Fan page settings to improved social media performances. 6. Managed ongoing projects and provided monthly reports. 7. Managed project schedules and campaign timelines to achieve project KPI. 8. Evaluated and improved online campaign sites through knowledge of website development. 9. Developed budget plan and reduced production cost to achieve project KPI. 10. Researched and analyzed market trends and competitors, and developed corresponding strategies and promotion events. 11. Monitored current global news and provided crucial strategies as crisis PR management. 12. Established and lead teams of experts in completing projects and achieving project KPI. 13. Established and developed proposals and sales kits to pitch potential clients. 14. Developed and customized content marketing and email marketing strategies while overseeing customer feedback in order to increase customer loyalty.
1. Developed potential clients and markets through e-marketing. 2. Maintained good customer relationships. 3. Researched and analyzed product trends and competitors’ activities. 4. Formulated annual and monthly marketing strategies and promotion plans. 5. Established marketing strategies for brand positioning and executed product purchases and quality control. 6. Integrated and managed social media sites to promote products and increase E-commerce website visitors which attracted fans and brought in loyal customers. 7. Managed projects schedules and budgets. 8. Coordinated teamwork to achieve project KPI.
1. Developed annual marketing strategies and promotion plans for major clients such as Pizza Hut, Michelin Tires, and Hearts on Fire Jewelry. 2. Visited clients regularly and established effective communication channels to maintain good customer relations. 3. Developed and established website architectures and user experience. 4. Established and executed marketing plans for Google Adwords and Yahoo keyword. 5. Analyzed and managed advertisement performance and budget analysis.
1. Integrated digital measuring tools such as Google Analytics and Google AdWords to manage overall site performance. 2. Planned website structures and user flow to create excellent online campaign pages and increase engagement rate. 3. Monitored and optimized digital performance to achieve better user experience.
1. Developed and created various social media contents to match target audience segments. 2. Arranged and managed the digital medias advertising schedules to attract wanted target audiences. 3. Evaluated and optimized digital media advertising result to increase engagement rates and control budgets.
1. Established and developed digital media strategies based on analyzed user insights. 2. Tracked and analyzed online user behaviors to identify the marketing trends. 3. Optimized and managed digital results to increase engagement rate in social campaigns. 4. Evaluated and integrated social media sites such as Facebook, Twitter, WeChat, Weibo, Instagram, and Pinterest to accomplish online campaigns and increase user engagements.
*Campaign List: a). Dream Island Wedding b). "Say Bo Lang!" Hainan Li people introduction c). The time when East meet West d). Merry X’mas e). Foreigners live in Hainan