22 Lessons From Jeff Bezos’ Annual Letters To Shareholders
on 2019-11-03
https://www.linkedin.com/feed/update/urn:li:activity:6596656885015908352/
Each year, Jeff Bezos writes an open letter to Amazon's shareholders. Over the last two decades, these letters have become an unparalleled source of insight into how the world's richest man — and his company — think about customers, innovation, building products, and more.
- 2017: Build high standards into company culture
- 2016: Move fast and focus on outcomes
- 2015: Don’t deliberate over easily reversible decisions
- 2014: Bet on ideas that have unlimited upside
- 2013: Decentralize decision-making to generate innovation
- 2012: Surprise and delight your customers to build long-term trust
- 2011: Self-service platforms unlock innovation
- 2010: R&D should pervade every department
- 2009: Focus on inputs — the outputs will take care of themselves
- 2008: Work backwards from customer needs to know what to build next
- 2007: Missionaries build better products
- 2006: Nurture your seedlings to build big lines of business
- 2005: Don’t get fixated on short-term numbers
- 2004: Free cash flow enables more innovation
- 2003: Long-term thinking is rooted in ownership
- 2002: Build your business on your fixed costs
- 2001: Measure your company by your free cash flow
- 2000: In lean times, build a cash moat
- 1999: Build on top of infrastructure that’s improving on its own
- 1998: Stay terrified of your customers
- 1997: Bring on shareholders who align with your values
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22 Lessons From Jeff Bezos’ Annual Letters To Shareholders
