Through sport, we have the power to change lives.
スポーツを通して、私たちには人々の人生を変える力があります。
スポーツはあらゆる文化や社会の中心的な存在であり、人々の健康と幸福の原点でもあるといえます。スポーツを通して、私たちには人々の人生を変える力があると信じています。
私たちは、日々の業務を通して人々が人生の中でスポーツの力を活かせるよう鼓舞してまいります。
我々の活動のすべてはスポーツに根差しています。
私たちは2020年までの戦略的ビジネスプランとして、「Creating the New」を掲げています。「Creating the New」とは、Speed(スピード)、Cities(シティー)、Open Source(オープンソース)の3つの戦略的柱に基づくものであり、全従業員がこれらを実現していきます。
At adidas, our love for sport drives who we are and what we do. Every day.
The brands of adidas complement each other in a unique way to help athletes perform better, play better, feel better. Our products break records, set trends, make history. Every day. All over the world. Welcome to the adidas Group.
It is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to us than just the product. Everything we do is bound by one simple thought: we strive to help you perform at your best. Your success is our ambition. Your defeat spurs us on to be better.
Our brands complement each other like the skills of an exceptionally gifted decathlete.
Our consumers’ brand love is based on our employees’ extraordinary passion for a sporting lifestyle. With dedication, commitment and team spirit, we continuously innovate to establish new benchmarks in everything we do. Shaping the sporting goods industry sustainably is more than a job. It’s our impulse, an attitude that is truly dear to our hearts. It drives us.