The role is about leading the research function for a business unit at Grab. The work involves helping solve key business problems by leading and defining research objectives for the business unit. This includes work involving external consumer research, consumer segmentation, leveraging in-house data to learn on user behaviour, create and test hypotheses.
Further guide business strategy by uncovering key insights and present findings as well as propose business (marketing) action plans; Develop and implement methodologies to quantify the effectiveness of action plans.
You will be expected to:
- Be the key data analytics and insights driver to drive data-driven marketing strategies and decision making by;
- Performing in-depth data analysis, including statistical and regression modeling to uncover insights on products and consumers
- Executing and setting up research (qualitative/quantitative) to drive understanding of consumer behavior
- Measuring the effectiveness of marketing activities by performing detailed post-mortems
- Working with various stakeholders to understand the objective and marketing problems and providing a solution with accurate data points and measurement methods.
- Working with external research agencies to set clear objectives and structure research questions with a view to creating actionable outputs
- Performing ad hoc surveys and studies to support new business growth opportunities
- Business Partner, Research Agency
- Works well and support all Marketing team requirements in terms of data analytics, market research and numbers reporting.
You must have:
- 5+ years of experience in marketing research and in-addition strong command on quantitative analytics and reporting
- Experience conducting market research and consumer studies to understand user behaviour.
- Bachelor’s degree preferably with a focus on Mathematics/Statistics, Finance, Economics.
- MS Excel (highly proficient), MS Powerpoint, SQL programming
- Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning
- Strong consultative and project management skills
- Proven analytical skills – experience/exposure to business intelligence and data management tools such as Holistic and
- Tableau will be added advantage
- Curious by nature and enjoys learning and new challenges
- Able to multi-task and work on tight timelines
If you share our vision of driving South East Asia forward, apply to join our team today. Click on "Want To Visit".