- Analyze user behaviors, culture, and pain points in global markets (US, SEA, Middle East) to create user personas and scenario-based experience strategies. - Improve product experience user research, A/B testing, and competitor analysis to boost conversion and retention. - Lead interaction and visual design for global e-commerce platforms (Web/App), delivering high-fidelity prototypes, design guidelines, and documentation. - Stay update on global design trends and ensure proper localization, balancing consistency and regional differences. - Work closely with product, tech, and marketing teams to launch user-centered design solutions aligned with business goals. - Proactively identify product needs, propose innovative UX ideas, and push implementation.