It is a startup team based in Phnom Penh, Cambodia. We are building a point system which any people can get and use points to get discounts and advantages from retailers for Vietnam market. Also retailers will obtain and utilize the purchasing information and customer behavior for their effective marketing. In addition, we are developing a cryptocurrency market place to exchange the coins with Bitcoin and the other cryptocurrencies.
As a primary business, we are now building point system using coins based on a cryptocurrency, steller. It is an ecosystem for the universal customer loyalty program and also the unit of measurement for the number of rewards the retailer shall distribute and the consumer shall receive per purchase transaction.
The Vietnamese retail market size is estimated at 133,600,000,000 USD and is continuing to grow along with the growth in population (now 90 millions). Despite this rapid growth in population and the consumer market, there is a clear lack in the availability of marketing data. This is largely due to the fact that until now, there was no way to track and record purchasing information and customer behavior of retailers. We look to exploit this opportunity by analyzing purchasing data which will then be used by retailers for better marketing, customer outreach, and customer retention. In doing so, there will be an increase in competition and more stimulation for the market as a whole. Therefore, it is safe to assume that the need for a platform to collect this data and make available for retailers to use is of high demand.
Why Steller?
Stellar has a built-in decentralized exchange, they have greater security, they allow you to create custom ICOs, and they are significantly cheaper and faster. Furthermore, its points used for customer loyalty rewards and its tokens that are used to purchase marketing and other services from us are pegged to the assets issued by stellar. This enables other services outside of us to exchange their assets for the points and the tokens with ease.