For this role, you will have to support the Head of Marketing Communications to:
- Develop and drive the digital marketing strategy across the company for leads generation
- Own all digital channels including the website, email marketing campaigns and social media platforms
- Conceptualize, develop and implement digital marketing strategy for SEO, SEM, Social Media, advertisement, newsletters, events to drive leads to the company
- Utilize strong analytical ability to evaluate end-to-end prospect and customer experiences across multiple channels and touch points
- Design, build and maintain JustGroup’s social media presence
- Collaborate with agencies and other vendor partners
- Drive regular measurement and reporting against performance of all digital marketing campaigns to identify opportunities and areas for improvement
- Managing the digital marketing budget and working with vendors for best rates deals
- Evaluate emerging marketing and sales technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
- A good degree in relevant fields of Mass Communications, Public Relations or Marketing preferred
- 5 years’ of Digital Marketing experience and content creation
- In-depth knowledge of website and social media analytics and reporting tools
- Well versed in SEO, SEM, Social Media, EDM and Content Writing
The ideal candidate:
- Proven to be experience in developing a strong lead generation plan/strategy for the business
- Track record of personally crafting and perfecting marketing strategies to deliver growth
- Highly creative with experience in identifying target audiences and devising digital campaigns across web, email, social media, display advertising and CRM
- Hungry for success
- Highly productive with strong research and analytical skills
- Good team player, resourceful, independent and possess strong interpersonal skills
- Excellent written and verbal communication skills
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