Rebranding / Branding / CI / VI / Logo / Graphic / Stationery / Guidelines / 2021

PLAYBRAIN is an agency and communication company that enhances the Japanese game industry. It was very important for their identity rebrand to be smart and playful, yet stand out on the gaming and live streaming screens. This playful “P” symbol was created by fusing “P” and “BRAIN”. The symbol drawn with lines looks like a circuit or a thunderbolt, and it also expresses PLAYBRAIN’s fast action and momentum in the game industry. We have carefully considered colour, shape, and thickness to create a design and variation that will stand out in any situation.

PLAYの「P」にBRAINの「脳」の遊び心を加えた「P」のシンボルマーク。線で描画されたシンボルは回路のようにも、雷のようにも見え、ゲーム業界の中での、PLAYBRAINの早い行動力や、勢いも表現しています。

PLAYBRAIN
https://playbrain.jp/

Art Direction, Design: Takafumi Miki [ banana ]
Design: Tomoki Mitsuhashi [ banana ]
Client: PLAYBRAIN Inc.