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TOYO TIRES 「青を灯せ」

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ABOUT

TOYO TIRESのブランド広告「青を灯せ」の、トータルアートディレクション・サイト制作を担当いたしました。
ブランドカラーである「青」の意味を再定義し、ブランドの持つ内なる情熱を表現しています。

・Official Site 
[JP] https://www.toyotires.co.jp/igniteyourblue/ 
[EN] https://www.toyotires-global.com/igniteyourblue/

・CREDIT
Creative Director : Kanta Kumazawa (McCANN ERICKSON)
Art Director + Designer : Shotaro Adachi (Konel)
Copy Writer : Yoshio Takimoto (McCANN ERICKSON)
Designer : Takashi Tanaka (McCANN ERICKSON)
Account Director : Takashi Ueda (McCANN ERICKSON)
Account Supervisor : Seiya Furuhashi (McCANN ERICKSON)

# TVCF
Producer : Hiromichi Takagi (TYO drive)
Production Manager : Yuka Sakai (TYO drive)
Production Manager : Mizuki Nakazawa (TYO drive)
Producer in LA : Luis Ishii Hernandez (brightsky)
Producer in LA : Steve Matuszeski (brightsky)
Director : Hajime Murakami (Freelance)
Director of Photography : Stacy Toyama (Freelance)

# Key Visual (Pre-production + Shooting)
Producer : Hiromichi Takagi (TYO drive)
Production Manager : Yuka Sakai (TYO drive)
Production Manager : Mizuki Nakazawa (TYO drive)
Producer in LA : Luis Ishii Hernandez (brightsky)
Producer in LA : Steve Matuszeski (brightsky)
Photographer : Tadashi Tawarayama (SEVEN BROS PICTURES)

# Key Visual (Post-production + Material Shooting)
Art Director : Keiichi Kanemoto (SABUROKU)
Designer : Yuji Ikeda (SABUROKU)
Producer : Kazufumi Odo (SABUROKU)
Producer : Kazuaki Nagai (SABUROKU)
Photographer : Tokio Yagi (CLIMBERS)
Retoucher : Akio Yamaguchi (Freelance)

# Special Site
Art Director : Shotaro Adachi (Konel)
Frontend Engineer : Maika Tomari (Konel)