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7th SIN Denims

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ABOUT

With increased globalization, these consumers are well informed, technology and design savvy, ambitious, always on the move and demanding of themselves and others. Understanding these changes in the fashion conscious consumer, we identified the need for a product to cater to these new-age upper upscale vibrant set of customers.

The challenge for 7th Sin was to provide an innovative customer experience while maintaining the brand's signature strength of exceptional product delivered with its hallmark youthfulness.

CREDITS

Creator

Sachin Bavkar

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