Costa Azul Campaign

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ABOUT

Inspired by the Atlantic Ocean, Costa Azul or ‘Blue Coast’ is a new, modern and luxurious 168-apartment development in Petropolis, is one of the most exclusive and exciting districts in Natal, Brazil to live, work and play. With excellent commuter links into the city and its close proximity to some of Brazil’s best beaches, Petropolis is quickly becoming the sought after location for investors, purchasers and tenants.
 
Your clients are special and they are the biggest asset of your organization. As such, Costa Azul’s planning committee planned for a client incentive trip which it believes would be an added advantage to inspire and reward them for recognising Costa Azul projects and its services. We believe that an incentive trip program is a good way of showing appreciation to the clients for their support to the success of the company.
 
We decided to create an exciting incentive trip for three lucky winners to pamper themselves at Piramide Hotel with daily breakfast for 5 days / 4 nights and an economy class return ticket to Natal, Brazil.
 
We came up with an advertising drive that revolves around holiday and excitement. With your flights and hotel booked, your luggage is an important item that you need for a great trip. It is the utmost favourite and reliable companion to travel along during a beautiful staycation. With that consciousness in mind, my team decided to pack the luggage with cultural icon of Christ the Redeemer (statue) with beautiful beach settings which reminisces and represents serenity. We believe that the visual expression applied on our marketing collaterals voiced in a luggage concept will leave an impression on the viewers about the splendid travel experience at Natal, Brazil.

CREDITS

Creator

Raja Sega

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